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Collaboration at the conceptual level, involves:

  • Awareness � We become part of a working entity with a shared purpose
  • Motivation � We drive to gain consensus in problem solving or development
  • Self-synchronization � We decide as individuals when things need to happen
  • Participation � We participate in collaboration and expect others to participate
  • Mediation � We negotiate and we collaborate together and find a middle point
  • Reciprocity � We share and we expect sharing in return through reciprocity
  • Reflection � We think and we consider alternatives
  • Engagement � We proactively engage rather than wait and see

The council �niche� will change from �negative lobbying� to collaborate advocacy, which is defined as educating and creating awareness among legislators and the general public of issues facing the community and the importance of aligning public policy around freight logistics to address the need, namely sufficient, safe, reliable, cost-effective transport and logistics to support competitive supply chains.

The following activities are considered advocacy, not lobbying:

  • Providing technical assistance or advice to a legislative body or committee in response to a written request;
  • Making available nonpartisan analysis, study or research;
  • Providing examinations and discussions of broad, social, economic and similar problems;
  • Communicating with a legislative body regarding matters which might affect the existence of the organization, its powers and duties, its tax-exempt status, or the deduction of contributions to the organization (the "self-defence" exception); and
  • Updating the members of your own organization on the status of legislation, without a call to action.


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